Did you start the new year with a big fitness goal – like losing weight or going to the gym three times a week?

And have you found it hard to stick to it, like so many people do every year?

While setting goals can motivate, it’s easy to get discouraged when we don’t see immediate progress or face unexpected setbacks. Instead of focusing on specific goals, what if we shifted our attention to the process of improving ourselves every day, one step at a time?

Think back to when you took out a mortgage or a car loan. It was overwhelming to imagine paying it all back at once – and much less overwhelming to rely on the schedule of payments, right?

There were roadblocks then, but you overcame them.

And now, if anyone feels shy about joining a gym, especially later in life, we get it, and we’re here to make it as welcoming, fun, and safe as possible—no need to worry. You’re starting too late or won’t know what you’re doing. With the right mindset and approach, anyone can become a fitter, healthier version of themselves, regardless of age or fitness level.

Focus on the Process, Not the Goals

So, let’s forget about outcomes for now and focus on doing what’s necessary to live the healthy life you deserve.

1. Never underestimate the Fun Factor! Choose activities you enjoy. Maybe you prefer strength training, yoga, or cardio workouts. Experiment to see what you like best and what makes you feel good. Please talk with us about your goals, and be open-minded about what might help get you where you want to go.
2. Set realistic expectations. Aim to improve daily, even just taking a short walk or squats at home. Don’t try to do too much too soon and get disappointed when significant results don’t come immediately.
3. Listen to your body and adjust your routine as needed. Don’t push too hard or try to keep up with others at the gym. If you’re feeling tired or sore, try something else. A good trainer will adjust workouts for any concern you have.
4. Seek support and guidance. Ask a personal trainer or gym staff for exercise advice and proper technique. Join one of our classes or small-group sessions, or find a workout buddy. You’ll keep each other motivated and accountable.
5. Celebrate your progress and be kind to yourself – just like a friend. Remember the joy in the journey, not just the destination. You improve your health and well-being whenever you go to the gym or do something active. Smile at your progress and the positive changes you’re making!

All it takes is a little effort every day, and it all adds up over time to a better, stronger, more vibrant life for you to enjoy. See us, and let’s get going! If you are ready to improve the quality of your life by restoring your strength, improving your balance, & reducing your joint pain so you can enjoy your favorite activities, try our 21-Day Strength and Balance Program for guaranteed results!

“I don’t have time.”

“I’m too busy.”

“Maybe later when there’s not so much going on.”

We hear this throughout the year. “I don’t have time” is why people don’t exercise.

Believe it or not, the holidays could be the PERFECT time to start working out for many of you.

“It’s so easy to say you’re too busy during the holidays, so you’ll wait until the new year,” says longtime fitness coach and entrepreneur Rick Mayo.

“Flip the script and do it now,” Rick says. “Use this as an opportunity more than an obstacle to say, ‘I’m going to work out during the holidays, and this will pay massive dividends in the future,’ because there are going to be other seasons of life that are busy.”

Plus, exercise helps you manage stress. And you’ll be ahead of the New Year’s Resolution rush!

Rick has two other suggestions we like for making it through this hectic time:

1. Move your body more every day. Get up and walk, dance… whatever. “Don’t overthink it. It doesn’t have to be quantified. Just move.”
2. Prioritize protein. Focus on protein first, which helps you feel full and keeps your energy levels sustained. Then add vegetables on the side. Don’t head into a meal hungry when you’re likely to go for high-carb sides and drinks.

Why wait for the New Year’s when you can start now and have a strong foundation going into the new year? Our 21-Day Strength and Longevity program is a great way to get started.

Simple steps to success lead to happy holidays!

Ever heard someone say something like this? “Oh, he’s a very handsome man for his age.”

What about: “I don’t like waiting on old people because they’re so tight with their money.”

These are all part of the persistent myths attached to people over 50. But like many myths, they’re wrong for the millions and millions of active agers who are fit and determined to enjoy life as long as possible.

We’re here to help you do the same. So, let’s shake off some nonsense today!

Focus on Function, Not Age

Cody Sipe, a professor and co-founder of the Functional Aging Institute, fights ageism and focuses on functional ability rather than someone’s age.

He points out a few of the common false myths.

• Older people should never lift weights. In fact, not only can most mature people lift weights, but they should lift weights. Strength training builds muscle mass, which we lose as we age. And it protects bone health.
• Walking is good enough. Walking and jogging are excellent first steps – but we must do more. That includes strength, cardio endurance, balance, and mobility.
• You’ll hurt yourself if you exercise. Wrong, Sitting around the house all day is more dangerous than moving your body with purpose.

Marketing Misses the Boat

Marketing guru Jeff Weiss of Age of Majority has myths about “active aging.” All kinds of industries are missing out on the economic power of this demographic, to everyone’s harm.

Here are a few. Which ones ring a bell?

Myth: Getting older is depressing, and you have nothing to live for.
Truth: Consumers are happiest between 65 and 79. Active agers have the time, money, and desire to explore their sense of adventure.

Myth: Seniors don’t have money to spend.
Truth: Consumers over 55 control 70 percent of all wealth and account for 40 percent of consumer spending.

Myth: People are necessarily frail as they get older.
Truth: Exercise keeps us strong and limber throughout the stages of life.

Myth: Everyone longs to look younger.
Truth: People over 50, 60, and 70 who exercise feel better about their appearance than people 18 to 34.

Myth: Targeting older consumers could alienate younger ones.
Truth: Nonsense. Innovative businesses (like us!) engage in this lucrative market without worrying about alienating younger folks.

Myth: Active Agers are no longer productive in the workplace.
Truth: There is virtually no correlation between age and job performance.

Myth: Older consumers still rely heavily on traditional media when making purchasing decisions.
Truth: They use multiple digital and traditional channels on their “customer journeys.”

Myth: Oh, to Be Young Again…
Truth: Active agers embrace who they have become and are not longing to revisit their youth.

What myths annoy you the most? Which are still holding you back?

Don’t let annoying myths hold you back. Try our 21-Day Strength and Longevity Program, where our expert coaches can provide the truth and help you reach your fitness goals.

Quick question: What’s the biggest muscle in your body?

Chest? Biceps? Brain?

Nope. It’s the gluteus maximum, also known as the glutes, also known as Your Butt.

If you think you’re stuck with the tush you have, then you’re not only mistaken – you’re also asking for all kinds of mobility issues. Exercising the glutes is essential to more than just looking good as you walk away. You can’t be in good shape if you ignore the derriere.

This muscle is your body’s hub of movement, the workhorse. Problems arise when your glutes get lazy or dormant because other muscles must kick in to perform jobs that aren’t theirs to do. And that starts a domino effect of compensations that will, over time, wreak havoc on your body.

With every step you take, your glutes should absorb much of the impact and propel you into the next step. If your glutes can’t do that, your foot, knee, hip, back – maybe even your neck – are going to take the brunt of those forces.

Because your glutes are at the center of your body, they’re crucial to function for both the lower and upper body.

Ignoring your butt leads to back pain, knee trouble, and a higher risk of falling.

Talk to us here about squats, deadlifts, and other exercises to strengthen your glutes, including bridges, plank variations, and banded hip abductions.

Respect your butt. It’s so much more than meets the eye.

PS: Have you heard about our 21-Day Longevity and Strength Program? We will help you extend the length and quality of your life by restoring your strength, improving your balance, and reducing your joint pain.

Join our 21-day longevity and strength program today! <<<